Maxson Associates

A full redesign of the Maxson website with an emphasis on mobile structure and flow for the large percentage of users viewing from worksites.

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Client

Maxson Associates

Agency

BURKE

Role

UI/UX

Motion Design

Technology

Figma

Year

2019

Mobile First

The redesign for the Maxson Associates website started with and heavily focused on the mobile experience. Based on user feedback their existing site was difficult to use when viewed from something other than a desktop; which accounted for a high percentage of traffic from clients on worksites.

Maxson desktop web design

Web

Final home and product page designs. Additional space on desktop allowed for displaying context to sections and image elements; such as the products displayed within a page header and links to read more information about them.

Maxson mobile design

Mobile

Mobile versions of the home and product pages. With the mobile view taking priority we could ensure that text blocks were not overwhelming and the amount of scrolling required to fully view a page could be kept to a minimum.

Maxson wireframe prototype

User Experience

Wireframe prototype designed to establish flow and direct users towards contacting with questions or for a quote.

Maxson desktop wireframes

Wireframes

Desktop wireframes created to determine content and placement of elements when more space was available.

Page Scroll

Animation demonstrating how elements such as the hero and navigation would react as a user scrolls through the home page.

Content Motion

Repetative info blocks of content supported sliders to help keep large verbose areas of text to a minimum.

Hover Motion

Example of how a hover state could be applied to contact links.