Limelight

A full brand and web presence redesign for an independent development and game hosting provider based in Stoke-on-Trent, England.

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Client

Limelight Gaming

Role

UI

Design

Development

Technology

Figma

Discourse

Year

2021

Background

For 6 years Limelight hosted private game servers that provided entertainment to nearly 50 thousand players with over 660 thousand hours logged. In 2021 they began their transition to a for-hire development team with an emphasis on game dev and server hosting & management.

Part of that transition included this brand and web redesign with a goal to create an established brand and a design system that could more easily scale with future projects.

Limelight branding

Branding

Dark blues served as a cornerstone for the rebranding and built upon many of the colors seen in the old brand. The 'slice' iconography references one of the companies first logos while the L2 icon is a design for a common abbreviation 'LL'.

Limelight web design

Web

Single page design to give an overview of the company and direct users to the core content of the site; their forums.

Limelight forum categories
Limelight forum posts

Forums

A majority of the site content lives within the forums and great care was taken to ensure they were easy to navigate and read. The backend forum software utilizes Discourse as opposed to their old PHP-based software.

Limelight forum components

Components

Styling for components used generous gradients, dropshadows, and blur effects all utilizing CSS.

Badges

Badges are automatically and manually awarded to users based on activity. The goal was to ensure they felt special and tangible via parallax effects.